Date :
Place : United States, Philadelphia
Contact Person:Paula Edwards
Description:
To be a leader in today’s competitive economy, targeting and retaining a specific consumer base is essential to the continued strength of a brand or product. While marketers and consumers have shifted toward digital utilization, the healthcare industry has yet to adapt. Programmatic advertising is a critical tool other consumer-focused industries use to effectively create awareness and optimize marketing opportunities, and it has had a positive impact on early adopters. But challenges regarding patient privacy concerns and a lack of understanding of this technology have created a need for experts who can usher healthcare into the digital marketing era.Deadline for abstracts/proposals : 1st August 2017
Organized By :New York Events List
Keynote Speakers : PharmaLeaders.com is an online environment dedicated to enriching the careers of more than 200,000 life sciences professionals. With breaking news and informative content grouped into one of nine segmented channels, in-depth special reports, job and events postings, and so much more, industry executives, manufacturers, marketers and educators can count on PharmaLeaders for the tools they need to succeed in today’s competitive market environment.
Conference Highlights :Learn basic and advanced programmatic and ad-tech implementation techniques from leading healthcare marketers and digital experts Hear challenges, opportunities, best practices and guidelines for targeting HCPs and patients in the utilization of healthcare programmatic advertising, from health systems and digital marketing leaders throughout the U.S.
Venue :Philadelphia, PA 19106, United States
Check the event website for more details.